Jitana is a home décor brand that specializes in on-trend designs founded by Denise Hernandez. Denise is of Salvadorian descent, but was born and raised in Los Angeles. The definition of Jitana is gypsy, a member of a tribe with no permanent home or as it describes her, a person with a wandering lifestyle. This is exhibited in her process for selecting products for Shop Jitana by traveling to different parts of the world.
Denise is inspired by the beauty the world has to offer and is continuously dedicated to finding new, one of a kind pieces to introduce to her collection. She is not only enlivening people's homes, but also impacting the lives of these artisans from all over the world. She has traveled to some of the deepest parts of the world, and it is here where she met some of the most intriguing artisans who would help create her own collection of handmade goods. Shop Jitana is dedicated to being a sustainable, ethically sourced and fair trade business that brings thoughtful, unique pieces with a fair price. Thank you for all of the love and support Shop Jitana has received, because of you it has been a dream come true to have her own successful home decor business!